Culture & Communication

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Business to Africa

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90 percent of top executives named cross-cultural leadership as their top management challenge for this century.
90 percent of the international companies fail because of cultural differences.
Only 38 percent of companies offer cross-cultural training to their employees sent abroad.
• 63 percent of surveyed people have low motivation and interest in interacting with other cultures


Yan & Luo (2001), The Economist Intelligence Unit (2011)